Tier 2: Food Blog Photography Course
Start Your Food Blog
Photography Business
EVEN IF YOU HAVE NO EXPERIENCE!
Have you been looking for a way to turn your passion for food and photography into a business? A business that lets you work from home? One that lets you work as much or as little as you want?
Pretty Focused has created a program that teaches anyone how to master food photography and build thriving businesses as a content creator.
It’s built so literally anyone can do it - even if you’ve never used a DSLR camera before.
Food photography for bloggers and websites?
YES! It's an actual thing!
You see, thousands of bloggers, online publishers, influencers and many others need help developing, creating, styling and photographing recipes and crafts. They hire photographers to help them re-do old photos that look out of date. They also hire people to shoot new recipes and crafts when they are pressed for time.
There’s a real market need for quality content from trained content creators. This creates an opportunity for you to use your camera and just a few supplies to create a career and life you love.
You don't need a crazy amount of equipment. All you'll need is:
- DSLR or Mirrorless Camera
- Lenses
- ExpoDisc
- Computer
- Lightroom
- Reflector
- Poster Board
- Styling Boards
- Table
- Step stool
- Natural light source or artificial light
And, best of all, you don't have to leave the house to do it. Portrait photographers can spend their weekends at weddings or shooting on location. Whereas, food photographers can do it from their kitchens, home offices or any room with great light!
But we don't want you to make the same mistakes we did...
When we first started, we weren't confident styling photos. We didn’t have the right lighting. And we significantly undervalued our own work.
We’ve taken everything we've learned photographing hundreds of recipes and crafts...and developed Pretty Focused - Food Blog Photography.
A System Anyone Can Follow
ABOUT ME
Hey, I'm Melodee
& I'll Be Your Instructor
As a former school teacher, I wanted to be able to contribute financially to my family, but the desire to work from home while my boys were young outweighed everything. I’d been photographing as a hobby for several years and loved it, so starting my own home-based photography business seemed like the answer. What I learned, was that I just need a kitchen, a camera, and a computer to help me do it
- Pretty Focused was created in 2017
- Over 1000 students have joined
- We truly believe that anyone can learn to do this!!
Pretty Focused has students in the United States, Canada, Germany, Australia and so many other countries. As of 2024, we have students spread across 13 countries, 4 continents, and over 5,000 hours of content watched! And that number is growing each month.
From start to finish, any student, at any expertise level (regardless of whether they are a photographer, a blogger or have never held a camera in manual) can follow the Pretty Focused system and grow a business quickly.
For the last 6 years, Pretty Focused has been helping everyone that has been willing to learn and put in the work, to become a successful Food Blog Photographer. If you're a stay at home looking to make some extra income, or someone looking to leave their 9-5 so they can find more flexibility with their schedule, or maybe you’re a seasoned photographer looking to diversify your income so don't have to work weekends, this is the course for you.
All you need is a camera, a kitchen, and a computer, and you can create a thriving Food Blog Photography business!
Does This Sound LIKE YOU?
You want flexibility to be able to take time off when you want, where
you want, and how you want; without asking anyone for permission.
You want to have financial stability so you don't have to put the
holidays on credits cards or stress over the month to month finances.
You're looking for more time with family or the kids, but your current
situation doesn't allow you to take time off when you want or need to.
You're struggling to find something that you love; that joins your
passions with consistent and reliable income.
"I work when and how much I want!"
"I am as busy as I want to be. I could be way busier... I make my money and shoot my recipes in the first half of the month. And then I take 2 weeks off! I went to Hawaii with my mom last month for a week, and I still did all my work. I work when and how much I want."
- Amy -
"Turning things I love to do into a way to earn money"
“I have always been a "creative" person, and being able to learn about how to capture my "vision" in a photo is exciting for me. Turning things I love to do into a way to earn money has always been attractive to me and this is a combination of that. PLUS I love to BAKE!!”
- Robin -
"It was a major aha moment"
"When I first started with Pretty Focused I had very limited knowledge of how to use my camera correctly, I understood there was an exposure triangle but my biggest issue was how to make that work for the best picture using correct lighting, aperture, and shutter speed. Learning that helped me to be able to understand how my camera worked together and how to nail my focus. It was like a major aha moment once it all clicked I am very grateful for Pretty Focused and the way this course explained that I could understand how to use my camera correctly."
- Sherri -
"I am surprised how much I learned!"
"This course taught me that there is so much more that a camera can do other shoot in auto focus. I learned that your camera can be customized to all sorts of settings according to what you are trying to capture. And that there are different factors that can help, or hinder, your ability to get a great shot. This was all new to me but I am surprising myself at what I can learn."
- Andrea-
Just look at these amazing photos from our students!
Curriculum
MODULE 1:
CAMERA BASICS
- Getting to Know Your Camera
- Setting Up Your Camera
- Camera Lenses
- Lighting
- Aperture
- ISO
- Shutter speed
- Putting it All Together
- White Balance
- Understand the Focal Plane
- Adjusting Focus
- Shooting in RAW
- Camera Setting Cheat Sheet
MODULE 2:
COMPOSITION AND STYLING
- Tutorial Based Photography
- The Readers Journe
- Composition Guidelines
- Centering and the Rule of Thirds
- Forming Triangles Pt 1
- Forming Triangles Pt 2
- Adding Movement
- White Space
- Plates and Props
- Styling Boards
- Linens
- Garnishes
MODULE 3:
PHOTOGRAPHING RECIPES
- 5 Components of Photographing Recipes
- Planning Your Session
- Ingredient Shots
- Photographing Process
- Photographing Heroes Pt 1
- Photographing Heroes Pt 2
- Photographing Heroes Pt 3
MODULE 4:
LIGHTROOM
- Culling in Photo Mechanic
- Importing Images
- Lightroom Tools and Panels
- Editing Photos
- Adjusting White Balance
- Pretty Focused Preset
- Exporting Images
- Lightroom updates 13.1
- Understanding the Histogram
- Editing Blues
- Editing Greens
- Editing Meat
- Editing Pasts
- Editing Red Drinks
- Lightroom Shortcut Cheat Sheet
MODULE 5:
WORKING WITH CLIENTS
- Working for Bloggers
- Recreations
- Exclusive Posts
- Semi-Exclusives
- Crafts
- Find Your Greatest Area of Contribution
MODULE 6:
SETTING UP THE BUSINESS
- Setting Up Your Business
- Invoicing and Photo
- Delivery Systems
- Pricing Pt 1
- Pricing Pt 2
- Contracts
- Client Questionnaire
- Foundations for Success
- Buyers Club Guidelines and Code of Conduct
A Breakdown of What You'll Get
The Food Blog Photography Business Course
6 Modules
60 Lessons
Over 11 Hours
Professionally arranged training, highly organized, to make learning fun and easy. And it all fits into your schedule!
Accessible on any device, anytime, from anywhere.
4 Photography Modules:
- 12 Lessons on Camera Foundations
- 12 Lessons on Composition and Styling
- 7 Lessons on Photographing Recipes
- 15 Lessons on Lightroom Photo Editing
2 Business Modules:
- 6 Lessons on Working for Clients
- 8 Lessons on Setting up Your Business
Plus 4 FREE Bonuses
Bonus #1
CAMERA SETTING GUIDE
This 12-page comprehensive digital guide is packed with all the resources and information you need from our camera basics module, presented in an easy-to-read format. Keep it right at your fingertips for quick reference during practices.
Bonus #2
LIGHTROOM PRESET
Edit with ease and speed using our preset. Say goodbye to long hours at the computer and hello to more time doing what you love.
Bonus #3
EXPENSE TRACKER
We've got you covered when it comes to keeping track of your work, expenses, and taxes. We know how important it is to understand your spending patterns, so you can confidently price yourself and make informed financial decisions.
Bonus #4
SELLING EXCLUSIVES MASTERCLASS
Discover the secrets to crafting delicious recipes and selling them through your very own online shop. This is the same masterclass that has empowered countless grads to achieve six-figure success.
Total Value:
4 Photography Modules:
- 12 Lessons on Camera Foundations
- 12 Lessons on Composition and Styling
- 7 Lessons on Photographing Recipes
- 15 Lessons on Lightroom Photo Editing
(Valued at $3,997)
2 Business Modules:
- 6 Lessons on Working for Clients
- 8 Lessons on Setting up Your Business
(Valued at $2,997)
4 Bonuses:
- Camera Setting Cheat Sheet
- Lightroom Preset
- Expense Tracker
- Selling Exclusives Masterclass
(Valued at $1,497)